10 Formas de a Sua Empresa Arrecadar Fundos para Caridade

Businesses are looking for ways to give back that go beyond a single cheque at Christmas. Whether you want to engage your team, meet your ESG commitments, or build a long-term charity partnership, there are practical options that actually work. Here are 10 ways your business can donate to charity, raise money, and tie it all to measurable outcomes.

1. Set up payroll giving

Payroll giving lets employees donate straight from their gross salary before tax. Through the Give As You Earn scheme, every £10 donated costs a basic-rate taxpayer £8, and higher-rate taxpayers less again. It runs quietly in the background with very little admin, gives charities a reliable income stream, and can be paired with employer matching to push the impact further. Low lift, high trust.

2. Match your employees’ donations

Employee matching means every pound raised becomes two. Research reported by Raconteur found that 47% of people would be more inclined to work for a business that donates to charitable causes, so matching doubles as a retention and recruitment lever, not just a generosity play. Set a clear annual cap, publish it in your employee handbook, and tie the scheme to your CSR calendar.

3. Donate your used IT equipment

If your business runs IT refresh cycles, you already have charitable value sitting in a cupboard. Donating used laptops, desktops and monitors to Computer Aid hits both the E and S of ESG in one action. Devices stay out of landfill, and schools, NGOs and community organisations get the working kit they need. Secure collection, certified data destruction, and WEEE-compliant refurbishment are built in, so IT, legal and procurement all sign off on the same decision.

4. Sponsor a charity project

Rather than a general donation, sponsor something specific with measurable outcomes. Computer Aid’s Digital Schools projects equip classrooms in Kenya, Rwanda and Ethiopia with working computers, teacher training and curriculum support. It’s digital inclusion fundraising with a clear delivery model and verified outcomes. You get clean impact data, a defined community benefit, and a story that marketing, HR and ESG reporting can all draw from.

5. Run a fundraising challenge

Sponsored walks, runs, bike rides and team events create shared stories and get people moving outside the office. A single challenge can raise meaningful sums, especially if you fundraise for a charity like Computer Aid with a clear target in mind. Pick a cause that connects to your sector or your people, and the engagement carries itself.

6. Set up a charity of the year partnership

Choose one charity to support across the full year. Staff help select it, marketing activity builds around it, and fundraising gathers real momentum rather than scattering across unrelated appeals. It feeds directly into ESG disclosures, annual reports and investor presentations, and it is a much stronger story than a patchwork of smaller donations.

7. Host a fundraising event

Quiz nights, auctions, raffles, bake sales and themed dress days are low cost and high engagement, especially when leadership takes part. Tie the event to a specific target, such as a classroom’s worth of laptops or a project milestone, and people give more because the outcome is tangible. Small events stack up across a year.

8. Donate a percentage of sales or profits

Cause-related giving ties a donation to every sale or a defined campaign. Announce a clear pledge, publish the total at the end of the period, and communicate the impact rather than just the amount. Customers increasingly check this, and credible execution matters far more than the size of the cheque. Done well, it works for both purpose and brand.

9. Offer employee volunteering days

Paid volunteering days let staff contribute time and skills, not just money. Engineers can support digital skills sessions. Finance teams can help charities with reporting and governance. Younger staff in particular expect these opportunities, and they strengthen the social side of your ESG commitments in a way cash donations alone cannot.

10. Partner with a charity long-term

One-offs are fine. Long-term partnerships are where the real value sits. A multi-year partnership with Computer Aid covers both environmental and social ESG, gives you flexible models including equipment donations, project funding, sponsorship or all three, and produces transparent impact reports you can plug straight into disclosures. Better outcomes for the charity, and better evidence for your board.

Which of these could your business do this year?

You don’t need to do all ten. Pick one that fits your business, your team, and your ESG targets, and start there. If donating used IT equipment or sponsoring a project sounds like the right fit, get in touch with Computer Aid to talk it through.